Thursday, November 19, 2009
11/19/09 Word Post: Propaganda
prop·a·gan·da [ pròppə gándə ]
Noun
Definition:
1. Publicity to promote something: information put out by an organization or government to promote a policy, idea, or cause
2. Misleading publicity: deceptive or distorted information that is systematically spread
Propaganda is a form of communication aimed at influencing the attitude of a community toward some cause or position. As opposed to impartially providing information, propaganda in its most basic sense, presents information primarily to influence an audience.
I was told that my work needs to be influenced by propaganda more then what it is because what I am trying to say is not as obvious as it needs to be. The pictures that I am currently shooting definitely make it more obvious that loneliness is the main theme. I think that it has definitely become clearer.
Defining propaganda has always been a problem. Garth Jowett and Victoria O'Donnell have provided a concise, workable definition of the term: "Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist” This definition focuses on the communicative process involved -- more precisely, on the purpose of the process, and allows "propaganda" to be considered as a neutral activity, which can be seen as positive or negative behavior depending on the perspective of the viewer.
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